Simon Brodkin, who operates under various
stage names, has made a career out of pranks and plainly relishes the publicity
and the cheap laughs.
But like him or loath him - and not everyone
in the press room was impressed with the impact his actions will have on
covering FIFA in future – his crude stunt cut
through what promised to be a credibility-stretching afternoon.
Mr Blatter's intention on a bizarre afternoon
was to set out the terms of his legacy, principally a process of reform.
Given that he has been in charge for 17
years, during which time FIFA's reputation has declined to its current low,
he's a late convert.
FIFA
rules dictate there must be four months' notice for elections, but Mr Blatter
will have spent twice as long in the office he has made his own.
The delay gives him ample time to set the
tone and the terms of his departure, to the dismay of his many critics.
He has already had seven weeks to work on the
politics and positioning of his final move, and the choreography of the process
became clearer today.
By delaying the election until February
Blatter has guaranteed at least two more gala occasions on his lengthy lap of honors.
He will preside over the FIFA Club World Cup in Japan in
December, and the Ballon D'Or in the second week of January next year, an event
that gives him the chance to enjoy the reflected glory of Lionel Messi or
Ronaldo (depending on whose turn it is to win this year).
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